You are not just a brand that makes products to make money and begin your capitalist empire. You make specialized products for a very specific user group because you innovate. My goal is to take your brand and get it into the hands of diehard users in Western Canada. 

We are seeing an industry that has shifted to athliesure ware and a drop in quality and usability of products. The core community of mountain athletes are suffering from the aftermath of gear that doesn't get the job done. We need brands that are focused on the core mountain athletes who are looking for gear that won't break in the backcountry. 

Niche Collective is structured on the combination of small brands banding  together to support retailers and reach the consumer market. We do shared demos of complementing brands, others don't think of and focus on community involvement in ways that matter. No need for a giant marketing budget, just a simple system that works.